Basis | Fall 2025

Simplifying workflows for cost segregation engineers

Led end-to-end product design of Basis, a B2B SaaS AI copilot, translating founder insights and user research into a functional MVP.

Role

Co-founder & founding designer

Team

Noah Howard (PM), Adrian Thomas (Dev), Brian Ramires (Dev)

Tools

Figma, Cursor, Lovable

Skills

User research, prototyping, vibe coding, brand design, pitch design

Context

Thinking as a co-founder first and designer second

As part of the startup incubator LavaLab, my co-founders and I were tasked with identifying a problem space and building a business venture within ten weeks.

One of my co-founder’s parents worked in the cost segregation industry, which gave us direct insight into this problem area.

Outcomes

  • Validated problem through 15+ user interviews To build a holistic view of the problem.
  • Signed testing with 4 partners Including larger firms in the industry such as CSSI.
  • Best Traction Award LavaLab F25 Industry Pitch Competition.

Solution

Cost segregation studies are slow, expensive, and heavily manual

Professionals must cross-reference multiple ambiguous documents with no standardized input structure, leaving much of the analysis to estimation. As a result, a single residential study typically costs around $1,200 and can take 2–3 weeks to complete.

Solution preview 1
Solution preview 2
Solution preview 3

Presenting: Basis

We reduced manual work behind cost segregation by using AI to analyze property documents and generate structured asset classifications.

Our product is built for cost segregation engineers in small to medium firms targeting residential studies. With a shrinking talent pipeline in the industry, new AI capabilities create an opportunity to automate their most time-intensive tasks.

Human-in-the-loop workflows

Human-in-the-loop workflows

Because cost segregation relies on professional judgment, Basis was designed with review, override, and approval checkpoints.

Cross-referencing in one place

Cross-referencing in one place

Engineers previously switched between photos, appraisals, sketches, and notes to validate a single decision. Basis brings these documents into one interface.

Automating redundant tasks

Automating redundant tasks

Basis automates repetitive tasks like extracting information, classifying rooms and organizing evidence so engineers can focus on higher-value judgment calls.

Process

Understanding the problem

Through interviews across the industry—including retired cost segregation specialists, practicing engineers, sales leaders, and firm CEOs—we built a holistic view of how studies are executed, sold, reviewed, and defended today.

Process zoom and detail
Fig 1: A user interview with a retired cost segregation specialist to understand the process.
Mapping the cost segregation workflow
Fig 2: Mapping out the workflow — the analysis phase emerged as the critical leverage point.

While many AI tools tried to automate this step, they failed at the same point: engineers couldn’t easily trace outputs back to source documentation or understand how decisions were made.

The biggest friction isn’t analysis — it’s confidence. Faster outputs don’t matter if they can’t be verified or defended. When confidence breaks, manual rework takes over.

Validation and setbacks

Around week 3, we secured verbal commitment from a mid-sized firm to act as a design partner and provide data in exchange for building a solution. A few weeks in, they chose to build internally and ended the collaboration over text.

Key learning: Strong demand validated our direction but highlighted the need to secure partnerships early with clear NDAs.

Building with AI

With minimal engineering bandwidth we prototyped in Cursor, Lovable, and Figma. The largest issues were that early versions didn’t account for documentation and evidence, and oversimplified the workflow to be completely AI-dependent.

Initial explorations and AI-assisted testing
Fig 3: Getting feedback on our initial explorations with AI from the CEO of Mcguire and Sponsel.
Final direction — cross-referencing and evidence
Final direction — evidence, cross-references, and navigation.

Our final direction ensured we:

  • Account for evidence and traceability
  • Allow fast cross-references
  • Help engineers keep a checklist
  • Keep engineers in the workflow
  • Allow navigation from whole-property view down to a single asset

Impact

Shipping my first product as a founding designer

In just six weeks, we launched the first version of Basis and validated demand for AI-assisted cost segregation tools. Early traction and industry feedback led to Best Traction at LavaLab’s Fall 2025 Industry Pitch Competition.

Key takeaways

Design around a moment of need

The most meaningful impact came from focusing on the exact moment engineers lose confidence- when analysis outputs need to be validated and defended. Designing around that moment clarified what actually mattered and what didn’t.

Ship fast and iterate faster

Short cycles with real users surfaced what slide decks couldn’t. Losing a design partner hurt, but it sharpened how we framed partnerships. Continuous iteration >>> Perfect first draft.

Brand and pitch matter more than you think

In a conservative, regulated space, how you explain the product is as important as what it does. Midway through the project, we revisited our branding and positioning—and saw an immediate shift in how people reacted. Clearer language, consistent visual motifs, and a more restrained tone made the product feel more credible, easier to understand.

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